AI Insights · Timothy · January 2023
Top 5 Ultracasual Games on iOS in New Zealand Q4 2022
Explore the performance of the top 5 ultracasual games on iOS in New Zealand during Q4 2022, featuring trends in weekly downloads, revenue, and active users.
In Q4 2022, the ultracasual games category on iOS in New Zealand saw notable trends across the top five games: Fill The Fridge!, Diamond Painting ASMR Coloring, Draw it, Pixel Demolish, and Automatoys. Here’s a closer look at their performance metrics:
Fill The Fridge! experienced a fluctuating weekly revenue, peaking at approximately $75 in the week of October 24 and ending the quarter with $69 in the last week of December. Weekly downloads saw a dip mid-quarter, reaching a low of 264 in the week of October 31, but rebounded to 627 by the end of December. Weekly active users started at 3.9K and dipped to a low of 2.5K in early November before climbing back to 2.6K by the end of the quarter.
Diamond Painting ASMR Coloring showed a spike in weekly revenue to $96 in the week of November 21, with a more stable performance around $33 in December. Weekly downloads started at 1 in late September and rose to 190 in early December before closing the quarter at 69. The app's weekly active users increased from 45 in late September to a peak of 254 in early December, before ending the quarter at 153.
Draw it had a steady weekly revenue with a peak of $41 in mid-November and ended the quarter at $13. Weekly downloads saw significant growth, starting at 79 in late September and reaching 437 in early December, before ending at 267. Weekly active users increased from 211 in late September to 706 in mid-December, eventually closing the quarter at 494.
Pixel Demolish saw its highest weekly revenue at $47 in early October, with a decline to $13 by the end of December. The app's weekly downloads started strong at 562 in late September but dropped to 53 by the end of December. Weekly active users peaked at 1.9K in mid-October and gradually declined to 1.2K by the end of the quarter.
Automatoys had a modest weekly revenue, peaking at $39 in mid-October and dropping to $0 by the last week of December. Weekly downloads started at 304 in late September, fluctuating throughout the quarter, and ended at 55. The app's weekly active users began at 929, peaked at 1K in early October, and decreased to 502 by the end of December.
For more detailed insights and data, visit Sensor Tower.
